List • Transportation • • Acura • • • (50%) • (50%) • Li Nian () • • • (50%) • • Air Transportation • Sports • • Engines • (50%) Other • (100%) International • • • • Website Honda Motor Co., Ltd. (: 本田技研工業株式会社,: Honda Giken Kōgyō, IPA: ( ); ) is a Japanese corporation primarily known as a manufacturer of automobiles,, motorcycles, and power equipment. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world behind,,,,,, and in 2015. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand,, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.

Since 1986, Honda has been involved with artificial intelligence/robotics research and released their robot in 2000. They have also ventured into aerospace with the establishment of in 2004 and the, which began production in 2012.

Honda has three joint-ventures in China (,, and ). In 2013, Honda invested about 5.7% (US$6. Legacy Gt Vf52 Install Yahoo. 8 billion) of its revenues in research and development.

Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357. Contents • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • History Throughout his life, Honda's founder,, had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded Seiki (Eastern Sea Precision Machine Company) to make working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a contract to supply piston rings to, but lost the contract due to the poor quality of their products. After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.: 16–19 was placed under control of the (called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.

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Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers. The relationships Honda cultivated with personnel at Toyota, and the would be instrumental in the postwar period. A US bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed in the 13 January. Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000, and used the proceeds to found the Honda Technical Research Institute in October 1946. With a staff of 12 men working in a 16 m 2 (170 sq ft) shack, they built and sold improvised, using a supply of 500 50 cc radio.: 19 When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles. This was the, nicknamed the Bata Bata for the sound the engine made. In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate Honda Motor Co., Ltd.: 21 At about the same time Honda hired engineer Kihachiro Kawashima, and who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent.: 21 The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.: 21 The first complete motorcycle, with both the frame and engine made by Honda, was the 1949, the first Honda to go by the name Dream.

Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964. [ ] The first production automobile from Honda was the mini pick-up truck, which went on sale in August 1963. Powered by a small 356-cc straight-4 gasoline engine, it was classified under the cheaper tax bracket. The first production car from Honda was the sports car, which followed the T360 into production in October 1963.

Its chain-driven rear wheels pointed to Honda's motorcycle origins. Over the next few decades, Honda worked to expand its product line and expanded operations and exports to numerous countries around the world. In 1986, Honda introduced the successful brand to the American market in an attempt to gain ground in the market. The year 1991 saw the introduction of the supercar, the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing. CEO was succeeded by in 1990. Kawamoto was selected over, who oversaw the successful establishment of Honda of America Manufacturing, Inc. Both Kawamoto and Irimajiri shared a friendly rivalry within Honda, and Irimajiri would resign in 1992 due to health issues.

Following the death of and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and boom of the 1990s, all which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by, who at the time was a larger automaker by volume and flush with profits from their successful and. Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first generation and the, and a refocusing away from some of the numerous sedans and coupes that were popular with Honda's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended Honda's successful participation in Formula One after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally-friendly company image. Later, 1995 gave rise to the with the goal of producing jet aircraft under Honda's name.

On 23 February 2015, Honda announced that CEO and President would step down and be replaced by Takahiro Hachigo by June; additional retirements by senior managers and directors were expected. Corporate profile and divisions. Tenth Generation Honda's global lineup consists of the,,,,,, and two versions of the Odyssey,, and sold internationally. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to that region. A few examples are the latest and the, Honda's first light-duty uni-body. Both were designed and engineered primarily in North America and are produced there. Other example of exclusive models includes the sold in Europe.

Honda's automotive manufacturing ambitions can be traced back to 1963, with the, a truck built for the Japanese market. This was followed by the two-door, the also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, called the. Honda's first four-door sedan was not the Accord, but the air-cooled, four-cylinder, gasoline-powered in 1969. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built. That was the, another Kei car that was adapted for international sale as the N600. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the that was water-cooled.

The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis. The had a novel approach that, while not initially a commercial success, appears to be an influence in vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain. As Honda entered into automobile manufacturing in the late 1960s, where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, it appears that Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products, like the Accord and Civic (with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru-Isuzu joint venture)), have always employed powertrain implementation, which is currently a long held Honda tradition.

Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti lock brakes, speed sensitive power steering, and multi-port fuel injection in the early 1980s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain, and was also evident with the all aluminum, mid-engined sports car, the, which also introduced technology, Honda calls. The Civic is a line of developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the, introduced in 1968, has been in production longer. The Civic, along with the Accord and, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more, and it currently slots between the and Accord. Honda produces, a that competes with the, and also produces the and.

In 2008, Honda increased global production to meet demand for and in the U.S. And emerging markets. The company shuffled U.S. Production to keep factories busy and boost car output, while building fewer and as sales fell. Its first entrance into the pickup segment, the light duty Ridgeline, won Truck of the Year from magazine in 2006. Also in 2006, the redesigned Civic won from the magazine, giving Honda a rare double win of Motor Trend honors.

Honda's 9th generation Civic also won the award based on a public survey held by It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in fiscal year 2011, from 14.8% in previous year. Five of 's top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight (53 mpg ‑US or 4.4 L/100 km or 64 mpg ‑imp combined), 1986–1987 Honda Civic Coupe HF (46 mpg ‑US or 5.1 L/100 km or 55 mpg ‑imp combined), 1994–1995 Honda Civic hatchback VX (43 mpg ‑US or 5.5 L/100 km or 52 mpg ‑imp combined), 2006– Honda Civic Hybrid (42 mpg ‑US or 5.6 L/100 km or 50 mpg ‑imp combined), and 2010– Honda Insight (41 mpg ‑US or 5.7 L/100 km or 49 mpg ‑imp combined). The has also rated the as the greenest car in America for seven consecutive years.

2004 The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U.S. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S.

Market was a story of 'miscalculation, serendipity, and organizational learning' – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda's initial plan on entering the US was to compete in large motorcycles, around 300 cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.: 41–43 When the team found that the scooters they were using to get themselves around their U.S. Base of attracted positive interest from consumers that they fell back on selling the instead.: 41–43 The most recent school of thought on Honda's strategy was put forward by and in 1989. Creating the concept of with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines.

For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. Motorcycle market during the 1960s is used as a for teaching introductory strategy at worldwide. Power equipment Production started in 1953 with H-type engine (prior to motorcycle).

Honda power equipment reached record sales in 2007 with 6.4 million units. By 2010 ( ended 31 March) this figure had decreased to 4,7 million units. Cumulative production of power products has exceeded 85 million units (as of September 2008). Honda power equipment includes. Honda on a Honda engines powered the entire 33-car starting field of the and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic. In the 1980s Honda developed the for use in motor scooters. Although no longer manufactured by Honda it is still commonly used in many Chinese, Korean and Taiwanese light vehicles.

Honda, despite being known as an engine company, has never built a for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and ), with American Honda reportedly sending one dealer a shipment of to silence them. Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was cancelled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.

At is the part of Honda's. It is the eleventh in a line of successive builds starting in 1986 with moving through the ensuing and the.

Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small wearing a backpack, and can walk on in a manner resembling human, at up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid robot able to ascend and descend stairs independently. However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase. Honda's robot (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps.

2010 marks the year Honda has developed a machine capable of reading a user's brainwaves to move. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow—signals that alter slightly during the human thought process. The user thinks of one of a limited number of gestures it wants from the robot, which has been fitted with a Brain Machine Interface. See also: Honda also builds (ATV). 450r 400ex 300ex 250r Solar cells Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of for public and industrial use on 24 October 2008, after selling solar cells for residential use since October 2007.

Honda announced in the end of October 2013 that Honda Soltec would cease the business operation except for support for existing customers in Spring 2014 and the subsidiary would be dissolved. Motorsports Honda has been active in motorsports, like Motorcycle Grand Prix, Superbike racing and others. Driving for Honda Honda entered as a constructor for the first time in the at the with at the wheel. Saw the addition of to the team, who scored Honda's first point at the, and Honda's first win at the.

Saw their next win at the with as their driver. In, was killed in a Honda RA302 at the.

This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year. After a learning year in 1965, Honda-powered dominated the 1966 French championship in the hands of and. As there was no European Championship that season, this was the top F2 championship that year. In the early 1980s Honda returned to F2, supplying engines to 's team. Tauranac had designed the Brabham cars for their earlier involvement.

They were again extremely successful. In a related exercise, John Judd's company produced a turbo 'Brabham-Honda' engine for use in racing.

It won only one race, in 1988 for at Pocono. Honda returned to Formula One in 1983, initially with another Formula Two partner, the team, before switching abruptly to Williams in 1984. In the late 1980s and early 1990s, Honda powered cars won six consecutive Constructors Championships. Won the crown in and. Honda switched allegiance again in 1988. New partners won the title in,, and.

Honda withdrew from Formula One at the end of 1992, although the related company maintained a presence up to the end of 1999, winning four races with and. Honda debuted in the as a works supplier in 1994.

The engines were far from competitive at first, but after development, the company powered six consecutive drivers championships. In 2003, Honda transferred its effort to the rival with as joint development until 2006. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the, and claimed the IndyCar Series Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. From 2006 to 2011, Honda was the lone engine supplier for the IndyCar Series, including the Indianapolis 500. In the, for the first time in Indianapolis 500 history, the race was run without a single engine problem. Since 2012, has constructed turbocharged V-6 engines for its IndyCar effort.

During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director,. Honda instead came back as an official engine supplier to (BAR) and Jordan Grand Prix.

Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s. Honda won the with driver. It was announced on 5 December 2008, that Honda would be exiting Formula One with immediate effect due to the 2008 global economic crisis. The team was sold to former team principal, renamed and subsequently. Honda became an official works team in the in 2010. Honda made an official announcement on 16 May 2013 that it planned to re-enter into Formula One in 2015 as an engine supplier to. On 15 September 2017, after a winless campaign spanning three seasons without yielding a single podium and achieving a best finish of fifth place, announced their divorce from Honda, with the latter going on to sign a multi-year deal to supply, the junior team of.

Raced by (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs. Soichiro Honda, being a race driver himself, could not stay out of international. In 1959, Honda entered five motorcycles into the race, the most prestigious motorcycle race in the world.

While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow to claim their first victories in the 125 and 250 classes. Hailwood would later pick up their first Senior TT wins in 1966 and. Honda's race bikes were known for their 'sleek & stylish design' and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes. In 1979, Honda returned to with the -framed,. The rules limited engines to four cylinders, so the NR500 had non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant racers.

Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted their first two-stroke race bike, the NS500 and in, Honda won their first 500 cc World Championship with. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top level titles with riders such as and. Honda also head the number of wins at the having notched up 227 victories in the solo classes and, including 's clean sweep at the. The outright lap record on the was held by Honda, set at the 2015 TT by at an average speed of 132.701 mph (213.562 km/h) on a, bettered the next year by on a at 133.962 mph (215.591 km/h). In the, Honda has claimed six world championships. In the, Honda has captured eight titles, most recently with in 2003 and with from 2007 to 2010.

In, Honda has claimed three world championships with Belgian rider. Electric and alternative fuel vehicles. 2009 hooked up to Phill refueling system Compressed natural gas The was for a long time the only purpose-built (NGV) commercially available in some parts of the U.S. The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on. The car looks and drives just like a contemporary LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the (EPA). First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX.

Before that, only were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car. In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of such as, and hydrogen-powered. Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets. The first sports coupe hybrid to come with a six-speed manual transmission In late 1999, Honda launched the first commercial sold in the U.S.

Market, the, just one month before the introduction of the, and initially sold for US$20,000. The first-generation Insight was produced from 2000 to 2006 and had a of 70 miles per US gallon (3.4 L/100 km; 84 mpg ‑imp) for the EPA's highway rating, the most fuel-efficient mass-produced car at the time. Total global sales for the Insight amounted to only around 18,000 vehicles. Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007. Honda introduced the in Japan in February 2009, and released it in other markets through 2009 and in the U.S.

Market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S. 2010 (Second generation) Since 2002, Honda has also been selling the (2003 model) in the U.S. It was followed by the, offered in model years 2005 through 2007. Sales of the began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.

As of February 2011, Honda was producing around 200,000 hybrids a year in Japan. Sales of the began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country. The European version, called, was released in early 2011.

During 2011 Honda launched three hybrid models available only in Japan, the, and Freed Spike Hybrid. Honda's cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999. A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014. As of June 2014, Honda has sold more than 1.35 million hybrids worldwide.

Hydrogen fuel cell. Vehicle In, Japan, on 16 June 2008, Honda Motors produced the first assembly-line, a. More efficient than a, the FCX Clarity combines and from ordinary air to generate electricity for an electric motor. In July 2014 Honda announced the end of production of the for the 2015 model. The vehicle itself does not emit any and its only by products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an to propel itself.

Like a gas-electric hybrid, it uses a to assist the fuel cell during acceleration and capture energy through, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low. Honda will release the vehicle in groups of 150. California is the only U.S. Market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the (CARB) granted $6.8 million for four H2 fueling stations, costing $1.7 million USD each. Honda views hydrogen fuel cell vehicles as the long term replacement of piston cars, not battery cars.

Plug-in electric vehicles. Unveiled at the 2010. The was introduced in 1997 as a result of 's mandate and was available only for leasing in California. The EV plus was the first from a major automaker with non- The EV Plus had an of 100 mi (160 km). Around 276 units were sold in the U.S.

And production ended in 1999. The all-electric was introduced in 2012 and has a range of 82 mi (132 km). The was launched in the U.S. To retail customers in July 2012 with initial availability limited to California and Oregon.

Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the U.S. Through September 2014. The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years. In July 2014 Honda announced the end of production of the Fit EV for the 2015 model. The was introduced in 2013 and has an of 13 mi (21 km) Sales began in the U.S.

In January 2013 and the is available only in California and New York. A total of 835 units have been sold in the U.S. Through September 2014. The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies. Marketing Japan. Honda Primo () As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985.

The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978, like the, and Honda Primo sold the,, such as the, like the, along with other Honda products, such as farm equipment, lawn mowers, portable generators, marine equipment, plus motorcycles and scooters like the. A styling tradition was established when Honda Primo and Clio began operations, in that all Verno products had the rear license plate installed in the rear bumper, while Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans. Honda Verno (2008) As time progressed and sales began to diminish partly due to the collapse of the Japanese ', 'supermini' and 'kei' vehicles that were specific to Honda Primo were ' and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars dealerships. While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations.

Honda Wing motorcycle dealership (Japan) Honda sells genuine accessories through a separate retail chain called for both their motorcycle, scooter and automobile products. In cooperation with corporate ' partner, Honda sells an aftermarket line of audio and equipment that can be installed in any vehicle under the brand name, which is available at Honda Access locations as well as Japanese auto parts retailers, such as. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called. In the spring of 2012, Honda in Japan introduced (Japanese) which is devoted to compact cars like the, and vehicles like the and roadster. A Honda dealership in Ontario, Canada In 2003, Honda released its advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a made entirely out of car parts from a.

To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and speaking the tagline, 'Isn't it nice when things just. It took 606 takes to get it perfect. In 2004, they produced the advert, usually immediately followed by a shortened version of the 2005 Impossible Dream advert. In December 2005, Honda released a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song ', a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a, with Garrison Keillor saying 'I couldn't have put it better myself' as the song ends.

The song is from the 1960s musical, sung. In 2006, Honda released its Choir advertisement, for the UK and the internet.

This had a 60-person choir who sang the car noises as film of the Honda Civic are shown. In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new, Honda's advertising has had an known simply as, voiced. The casual looking man talked about various deals offered by Honda and ended with the phrase 'I'm Mr. Opportunity, and I'm knockin', followed by him 'knocking' on the television screen or 'thumping' the speaker at the end of radio ads. In addition, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as and. In late 2006, Honda released an ad with exploring a museum, looking at the exhibits with almost childlike wonderment (spreading out its arms in the aerospace exhibit, waving hello to an suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: 'More forwards please'.

Honda also sponsored coverage of in the UK for 2007. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high. In May 2007, focuses on their strengths in racing and the use of the Red H badge – a symbol of what is termed as 'Hondamentalism'. The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its campaign. In the TV spot, Garrison Keillor says, 'An engineer once said to build something great is like swimming in honey', while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched.

A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics. At the beginning of 2008, Honda released – the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the, a hydrogen powered car. The 90 second advert has large scale puzzles, involving, large shapes and a 3-dimensional puzzle. On 29 May 2008, Honda, in partnership with, broadcast a live advertisement. It showed jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air.

This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes. In 2009, American Honda released the Dream the Impossible documentary series, a collection of 5–8 minute web vignettes that focus on the core philosophies of Honda.

Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. Serial Number Rotary Watch Repair. They have Honda employees as well as,,, Chee Pearlman, and. The film series plays at dreams.honda.com. In the UK, national television ads feature voice-overs from American radio host, while in the US the voice of Honda commercials is actor and director.

Sports The late F1 driver stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda 'the greatest company in the world'. [ ] As part of its marketing campaign, Honda is an official partner and sponsor of the, the of the NHL, and the arena named after it:.

Honda also sponsors golf tournament and is a sponsor of. The ' award is presented in United States soccer. The ' is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the, as 'Collegiate Woman Athlete of the Year.' Honda will be sponsoring club starting from. Will carry Honda Cars Valencia insignia on their football kits. [ ] Honda has been a presenting sponsor of the since 2010 in a three-year sponsorship deal, with winners of the LA Marathon receiving a free.

Since 1989, the has been a tournament for. Facilities (partial list). See also: and US sales Calendar year Total US sales 1992 768,845 1993 716,546 1994 788,230 1995 794,579 1996 843,928 1997 940,386 1998 1,009,600 1999 1,076,893 2000 1,158,860 2001 1,207,639 2002 1,247,834 2003 1,349,847 2004 1,394,398 2005 1,462,472 2006 1,509,358 2007 1,551,542 2008 1,284,261 2009 1,150,784 2010 1,230,480 2011 1,147,000 2012 1,422,000 2013 1,525,312 2014 1,540,872 2015 1,586,551 2016 1,637,942 Production numbers Calendar year Global production 2009 3,012,000 2010 3,643,000 2011 2,909,000 2012 4,110,000 2010 Chinese labour strike happened in,.