YIPS-GLOBALIZATION-DRIVERS • 1. 25 May 09 International Business - Yip's Globalisation Drivers • Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda • 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms International companies: Importers and exporters; have no investment outside of their home country.

Jan 31, 2011 - 5 min - Uploaded by SMEAllAccessProf. George Yip on Strategic Transformation - Duration: 7:59. Castle Strike Crack No Cd. China Europe International. Which drivers/factors most important? How does a global industry compare with a multi-domestic one? How is the extent of globalization “measured”? What are the implications for firms' international strategies? Globalization Drivers. Market Drivers; Cost Drivers; Government Drivers; Competitive Drivers.

Multinational companies: Have investment in other countries; More focused on adapting their products and service to each local market. Global companies: Have invested and are present in many countries; They market their products through the use of the same coordinated image/brand in all markets. Transnational companies: More complex organizations.

They have invested in foreign operations; have Decentralized decision-making, R&D and marketing powers to each individual foreign market. • 25 May 09 International Business - Yip's Globalisation Drivers Introduction George Yip (1992) To know the degree of Globalisation within an industry, analyse 4 Main Categories of Drivers 1. Market Globalisation Drivers 2.

Cost Globalisation Drivers 3. Government Globalisation Drivers 4. Competitive Globalisation Drivers Low (Domestic) High (Global) • 25 May 09 International Business - Yip's Globalisation Drivers Yip’s Framework Technological Factor Economic & Financial Factor Social & Demographic Factor Political & Legal Factor • 25 May 09 International Business - Yip's Globalisation Drivers Market Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt. Globalisation Drivers Cost Globalisation Drivers Competitive Globalisation Drivers • 25 May 09 International Business - Yip's Globalisation Drivers Market Globalisation Driver - Strength Low (Domestic) High (Global) Airlines Computers Automobile Soft Drinks FMCG Retail Banking Book Publishing Baked Foods • 25 May 09 International Business - Yip's Globalisation Drivers Government Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt. Globalisation Drivers Trade Policies Technical Standards Marketing Regulations Govt. Owned Competitors Govt.

Owned Customers Legal protection Cost Globalisation Drivers Competitive Globalisation Drivers • 25 May 09 International Business - Yip's Globalisation Drivers Govt. Free Download Pokemon Black And White 2 For Nds. Globalisation Driver: Strength Low (Domestic) High (Global) FMCG Baked Foods Soft Drinks Computers Automobile Pharma Airlines Retail Banking • 25 May 09 International Business - Yip's Globalisation Drivers Cost Drivers Market Globalisation Drivers Customer needs Customers & channels Marketing Leading Countries Govt.

Globalisation Drivers Trade Policies Technical Standards Marketing Regulations Govt. Owned Competitors Govt. Owned Customers Host Govt.

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